Vivek Couto

Executive Director & Co-Founder
Media Partners Asia

Vivek Couto is the Executive Director and Co-Founder of Media Partners Asia (MPA), the leading independent provider of research, advisory and consulting services across media, and telecoms industries in Asia Pacific. At MPA, Vivek leads teams to offer clients advisory services, market research, asset appraisal and M&A-related due diligence. He has 25 years experience across the media & telecommunications industries. MPA, founded in 2001, provides customized research with strategic recommendations to help clients launch new products & services, enter new markets, as well as acquire and sell businesses. MPA reports are used and sourced by companies for strategic planning and equity & debt transactions. MPA also offers primary research through subsidiary AMPD Research to measure consumer behaviour across the digital economy, including online video and gaming. Vivek is a graduate from the London School of Economics & Political Science with a BSc Economics degree and an MSc Economics degree in International Political Economy and also a member on the Board of the Infocomm Media Development Authority of Singapore (IMDA).